Thursday 31 March 2016

Goodbye "Northern Electrics"

I took a trip into Liverpool yesterday, and as the train set off something odd caught my ear.

The auto-announcer used to say "This is the Northern Electrics service to ..." but someone has done a bit of clumsy editing and she now says "This is the Norther' service to ...".  Electrics has gone, along with the end of Northern.

I assume this rebranding is part of the switch to the new Arriva-run Northern - Sorry, that should read northern - franchise which takes place this Friday (1 April).

Of course, the announcements could have changed ages ago; one tends to tune them out on a regular journey.  Yesterday was the first time I noticed.